Whether your brand is elegant, playful, vintage or modern when choosing the brand’s aesthetic and forming the graphic concept design, the designer will go through what’s called the creative design process which consists of vision, planning and design. Vision, planning and design are three very important steps in the creative process and the decisions made during this process can not be impetuous. The designer will seek client approval and sign-off before each phase of the project and will guide the client each step of the way. Below, I will explain in 3 simple steps so that my clients may have a better understanding of how the organic creative design process flows and what goes into creating their brand’s unique aesthetic.
An initial consultation and feedback session is coordinated with the client, at the meeting the client and designer will discuss the project details, timeline and schedule a completion date. The client will be asked to complete an in-depth Branding and Logo Design Questionnaire or Website Design and Development Questionnaire that will help the client articulate and identify their marketing objective. The client’s response will help define the direction and give the designer a better understanding of the company vision, expectations and project requirements. After the meeting the designer will review the notes and evaluate the questionnaire provided by the client to identify the brand purpose. The designer needs to have a clear understanding of the brand’s message in order to define and answer the who, what, where, when and why that uniquely defines the company.
The designer will then begin to research the company, competitors, industry and product or service to evaluate for the best solution. Once all of the information is gathered the brainstorming session begins. At the internal brainstorming meeting the designer, which is one part of an outstanding creative independent collective, a group of creative thinkers that collaborate to discuss creative direction, concepts, planning and solution to the project. Tossing around ideas and beginning to formulate a plan of action that will articulate the company vision and purpose. The designer will create a moodboard, a presentation to present concepts to the client that stem from the client consultation meeting and internal brainstorming session. These meetings ensure that the clients have my attention, their message is heard and understood and that the brand aesthetic clearly illustrates the brand’s narrative and intention.
Once the client provides the go ahead and written approval for the concepts presented to them the designer will take ideas from concept to design leading up to content creation and content development. The designer will begin to design the brand’s aesthetic and brand personality. Beginning with the selection of design elements ie; typography, color palette, graphic elements, photography. Brand identity is the foundation of a business and brand guidelines are established to ensure that all visual representations related to the brand are consistent and cohesive and clearly identify the brand’s aesthetic. The design and development of a website is much more intricate, a lot of time, attention to detail and functionality is involved. Planning and organizing leading to grid layout, wireframe, site mapping, navigation, plugin installation, site configuration, styling and customization, building pages, uploading content, quality testing and evaluation.
Open to discussing new business opportunities and creative collaborations. For more information about working with Elizabeth Sosa Boutique Creative Company send an email please, send your enquires to info@elizabethsosa.com
